403: What Art Collectors Are Buying Right Now (and Why)

with host artist Miriam Schulman

If you’re wondering what art collectors are buying right now in 2026, here’s the truth: they haven’t stopped buying, they’ve become more intentional about what they say yes to. I’m seeing this shift clearly through real market data and from artists who are actively selling today, and it comes down to something deeper than trends or pricing. When your work is positioned with clarity, confidence, and a strong emotional connection, it becomes far easier for someone to say yes. This is where the opportunity is right now for artists who want to grow their art business and attract serious collectors.

“Collectors are still buying, but they’re saying yes to very specific kinds of art, and most artists are completely misreading the signals.” – Miriam Schulman

In this podcast, you will learn…

  • Why collectors prefer “livable” art that fits real homes
  • How emotional connection drives art buying decisions more than trends
  • How to remove friction so collectors feel confident buying your work

“The question isn’t, are people buying art? The question is what kinds of art are collectors actually saying yes to in 2026 and why?” – Miriam Schulman

Links Mentioned

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

🎨 Free Masterclass “How to Sell More Art”: Learn proven strategies to grow your art sales without burning out on social media. This free training will show you how to attract collectors and thrive as a creative entrepreneur.

✨ Luxury Positioning Checklist: Elevate how collectors perceive your art by learning the subtle signals serious buyers look for on your website, presentation, and messaging so you can position your work with confidence and attract higher-end collectors (without changing your artistic style).

Books!

 

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Other Episodes You Might Like

  • 398: How to Find Luxury Art Collectors (the Charity Circuit Strategy)

Listener shout out of the week!

I liked Miriam’s approach to training and teaching. I also like having accountability.

~Catherine Clancy

 

 

Artpreneur: The Step By Step Guide to Making a Sustainable Living from Your Art by Miriam Schulman

Other ways to enjoy this podcast

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3 thoughts on “403: What Art Collectors Are Buying Right Now (and Why)”

  1. You mentioned the importance of trust, and showing reviews. I have a few reviews I recently grabbed via judge.me, but I need more. I heard someone mention grabbing comments off of social media (that read like reviews)–are we allowed to use comments made on our social media accounts on our websites?

    Reply
  2. Thank you for this awesome podcast episode! Very motivating! I am the most surprised about pricing…and a little bit about size. I thought my 20″ x 20″ I commonly create in might be too large for some people, but now I understand that is on the smaller end, which is great to know.

    I am surprised at the pricing as well. My ppsi is too low. Do I just overnight raise my prices, or how should I handle this?

    Reply

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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Artpreneur:

The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter

FREE MASTERCLASS:

HOW TO SELL MORE ART