351: Building a B2B Art Business ft Martha Brane

with host artist Miriam Schulman


Martha Brane didn’t follow a traditional artist path—and that’s exactly why her story hits hard. From launching a PC software company in the ’80s to now having her art featured in B2B markets like hospitality and healthcare, she’s done it her way. We talk about pivoting with purpose, why mindset changes everything, and how adding a bit of brown to your palette might just open unexpected doors. 

“The mindset is integral in making anything happen.” – Martha Brane

In this podcast, you will discover…

  • Learn why embracing a business mindset is just as important as honing your craft
  • Discover how Martha transitioned from galleries to landing deals with national art distributors
  • Hear how changing your email subject line can seriously increase engagement

“Why wouldn’t I try? If I don’t try, I’ll never know.” – Martha Brane

Links Mentioned

🖼️ Want Martha’s Art?: Looking for art that invites a sense of calm into your space or pieces that serve as joyful reminders of nature’s beauty? Shop Martha’s Art here.

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

🥾Artpreneur Bootcamp: Join my FREE 3-day virtual bootcamp where you’ll learn how to transform your art business from struggling to thriving with the 5-Part Passion-to-Profit framework

Books!

 

About Martha

Martha Brane’s journey to becoming an artist has been anything but conventional. With a diverse career spanning technology and creativity, she has been a wife, mother, Nana, and a pioneer in the computer industry. In the early 1980s, she founded a software company that published the first personal computer golf game sold across the U.S. Art, however, came much later in life—with no prior experience, just a deep passion for creativity and exploration.
An adventurer at heart, Martha has cycled across Missouri and the Luberon Trail in France and motorcycled through South Africa. That same fearless spirit is reflected in her artwork. She creates vibrant contemporary pieces featuring symbolic bluebirds, florals, and nature scenes – especially ocean themed—subjects she loves. Her early work focused on impressionistic landscapes, florals, and café scenes drawn from life and photos, but today, she paints purely from imagination. Embracing an intuitive approach, she finds it more expressive, personal, and true to the soul of art.
Martha’s work is a celebration of nature, joy, and the beauty of the unexpected.

Martha’s IG: @marthabranelovepaintings

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

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Listener shout out of the week!

Before I started, I guess I was just like all over the place. I had not much of a direction. The program helped me kind of stop and focus on one thing at a time. The email list just exploded: it went from 60 people to over 600 in less than a month.

~ Simone Sloan

 

 

Artpreneur: The Step By Step Guide to Making a Sustainable Living from Your Art by Miriam Schulman

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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