with host artist Miriam Schulman
Pictures alone will not sell your art. If you want to sell your art online, you need the right language. In this episode I look at the words that you use on your website. I am excited to talk to Kimberly Houston, a copywriter and web marketing strategist. She helps creative business owners stand out in an overcrowded market and has experience of working with artists.
We talk about the 3 pages you need on your website and how to structure those pages. We discuss the importance of story, why you need a call to action on every page and whether you need an artist statement.
In this podcast, you will discover…
- (04:18) The 3 pages every creative needs to have on their webpage
- (05:11) The elements you need on your home page
- (06:40) Why the copy on your website is important for SEO
- (08:05) What should come first – the copy or the design?
- (10:10) Why the about pages needs to be about your audience as well as about who you are
- (12:02) That it’s important to have a call to action on every webpage
- (14:03) How a website is always a work in progress
- (15:01) Discussing the page you sell your work from
- (16:39) How to deal with multiple collections of art on your galleries
- (18:38) Writing copy for an individual piece of art
- (20:12) That people want to know the story behind the art
- (21:13) How I repurpose copy from my Instagram for my website
- (22:22) That people tend to prefer conversational, story based copy
- (23:19) That one of the biggest mistakes, Kimberley sees is writing in the 3rd person
- (25:47) How there are so many things an artist can write about that would be interesting to creators
- (27:44) Do you need an artist statement on your webpage?
- (30:33) That you have to stick with your email list
Links Mentioned
APRON GIVEAWAY CONTEST!
In celebration of completing the first 6 months of my podcast, The Inspiration Place, I’m giving away an Inspiration Place apron!
Here’s how to enter:
1. Leave a sincere review of The Inspiration Place on schulmanart.com/iTunes or Apple Podcasts.
2. Screenshot your review
3. Post it on Instagram with the hashtag #theinspirationplace and tag @schulmanart OR send the screenshot to me in a DM on Instagram
Last day to enter is February 11th 2019
Winner will be announced ON INSTAGRAM on February 12th
About Kimberly
Kimberly Houston is a copywriter and web marketing strategist who helps creative business builders stand out in an overcrowded market and get more get more bookings, business & sales with personality-driven web copy + results-driven marketing strategy. Her motto? “Creative integrity and profit are not meant to be mutually exclusive.”
- Facebook: Kimberly D. Houston
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
“I learned so much listening to this podcast [with] David Burkus. I will find him on my Audible now to read his book! Thanks for these wonderful tips in podcast form Miriam, I love working in my art journal while I listen to inspiring material. Feeling so productive!”
~Susan Hamilton
Greatly enjoyed this podcast! Thank you! Jane
I would love a copy of Kimberly’s guide.
Hello Miriam. Love your name. To start.
I love arts of many. Mediums. I am a quilter. And jave servixes for. Your art pages and podcast alsp reflect how my stitching art is viewed by others. This podcast on the right words on my website etc. Is just what i have been looking for. Excellent host and speaker here. I need more info like tjis so i can put myaelf out there. Thankyou soo much.
I do watvh your videod. Love to paint on fabric as well as canvas or walls etc. Keep it up. Lynettelove your aprons too.
Thanks for all the information .
So enjoyed this podcast as usual. I guess I really need to get with it and work on my ole contact list. Thanks for the nudge.-laura.